Brand Identity & Design
iCento designs the elements that make up the strategic DNA of future communication and brand experience. Core brand claim, reasons to believe, verbal, visual and business implications are the result of a vision we share with our client through an accurate methodological approach.
We convert the essence of this identity into an interface that is user-friendly and easy to use and explore, and that can really stand out within the contemporary digital space.
Digital Marketing
The digital marketing from iCento is value creation starting from knowledge. Our approach is data-driven and performance-based.
Data collection
- Digital Analytics
- Online Behavioral Signals (contents, preferences)
- Context Data
- Demographics
- Geographical Data
Data Intelligence
- Clustering and segment creation on DMPs and CDPs
- Creation of exportable segments on several networks and DSPs
Data Activation
- Audience engagement on any programmatic & biddable media: Google Ads (search & display), Facebook Ads and the other ad exchanges, both in prospecting and in retargeting
- Delivery of email marketing campaigns
- Customization of contents for the different digital assets (website, app)
Feedback and metrics
- Defining the KPIs
- Scoring based on the performance
- Fine-tuning custom / lookalike audience
Social Media
iCento develops strategies and operational paths based on a deep understanding of all social platforms. Every single platform detects specific targets, leverages several tools and creatives, and therefore requires tailored approaches and languages.
We combine the strategic and creative approach with social media advertising and social media analytics actions to achieve measurable results in terms of effectiveness.
Loyalty
iCento provides digital skills and tools, awareness and experience, organization and networking to understand, promote and strengthen loyalty as a unique and distinctive asset of the company.
We design the strategic approach to loyalty, we offer analysis and specific digital services, and we develop tailored communication paths.
Omni-channel
iCento devises multichannel strategies that can offer an integrated client experience through various channels: the omnichannel approach.
We seek the utmost consistency across all our actions in terms of communication mix in order to achieve higher sales and satisfaction rates.
